57 percent of marketing professionals surveyed
said that product development and innovation
is among their top three challenges.
— B2B International, “Focus On B2B Marketing Challenges 2018”
 
 
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Created in partnership with the Center on Global Brand Leadership at Columbia Business School, the Marketing Innovation Network is an exclusive, invite-only group of marketing innovators and disruptors. The goal of the Marketing Innovation Network is to help advance brand management and strategic marketing by bringing together the top marketing innovators from leading businesses, the start-up community and major research universities to share ideas, knowledge and best practices.

 

 
 

Columbia University
Monday, December 3, 2018
9 am – 12 pm

 
 
 

About

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, the Center shows how all elements of an organization—from marketing and communications to supply chain and operations—can affect brands and their relationships with stakeholders.